Category Archives: Major gift fundraising

11 year old Caroline

Eleven year old Caroline

Has anyone noticed that there are certain words and phrases being used in exceptionally high volume right now?   Innovation New ways of working Shift Change Pivoting (yep, I’m also picturing THAT scene from Friends right now)   This all makes me feel super uncomfortable   Why I hear you ask? It’s because I have spent many, many years honing a fundraising craft which is not particularly innovative. There are tried and tested ways of doing trusts and major gifts fundraising which work.  Whilst I […]

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The popularity contest, how to fundraise for an unpopular cause

Last summer, we sent a survey to our lovely newseltter subscribers and asked if there were any topics you’d like us to cover.  One reader asked, ‘How do I fundraise for an unpopular cause’.   Several months on, I’m now getting around to writing a response.  I hope it’s still relevant and useful.   There is a narrative which persists across most non-profits I have worked in.  I’m going to hazard a guess it is heard in every single charity.  It goes something like this: […]

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women on benches in conversation to demonstrate intimacy in trust fundraising

Cultivating intimacy in trust fundraising

I know that some of you might read the title of this blog then feel a degree of nervousness – intimacy in trust fundraising…   WHAT???   It’s true. It’s a thing.  Moreover, I’d like to suggest that the formalities you’re so keen to nurture as part of the ‘professional persona’ you feel you should be cultivating might actually be doing you a disservice. In fact, I dare you to be human, be brave, be fully yourself and where you can, in meetings with donors, […]

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Being on the other side, tips for fundraising with your trustees

This is a guest blog by the fantastic Louise Morris.   Louise writes brilliant articles on her own website, covering governance, leadership and major gifts fundraising.  We are so delighted that she has written this piece for us…   Why didn’t I do it before?  What a great experience being on the ‘other side’ has been for me since I became a trustee a year ago. I’m adding fundraising expertise to a small, brilliantly impactful international charity.  I’m part of an inspirational team.  I’m learning a […]

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