
What an ambitious income generation strategy ACTUALLY looks like
Hands up if you’ve ever heard charities talking about having: “an ambitious income generation strategy” “an innovative and diverse fundraising portfolio” “forward thinking, donor focused supporter journeys” And then continuing to do everything exactly the same? Short term Organisation centric copy Same old, same old… Modern fundraising is problematic because it is vulnerable to (amongst other things): economic events, (which impact people’s ability to give) competition government decisions around support for core services. Budgets tend to be decided once […]