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What an ambitious income generation strategy ACTUALLY looks like

Hands up if you’ve ever heard charities talking about having:   “an ambitious income generation strategy” “an innovative and diverse fundraising portfolio” “forward thinking, donor focused supporter journeys”   And then continuing to do everything exactly the same?   Short term Organisation centric copy Same old, same old…   Modern fundraising is problematic because it is vulnerable to (amongst other things):   economic events, (which impact people’s ability to give) competition government decisions around support for core services.   Budgets tend to be decided once […]

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piles of pound coins

Charities and profit first

I’ve been thinking a lot recently about charities and profit first (I’ll explain what I mean by that later), sustainability and the pressure which has been placed on fundraisers during the past year.   When income no longer matches expenditure, how should charities react?   By forcing an unachievable target on their fundraisers?   Or by adjusting expenditure?   I have just finished work on a 13-month project to help Rowcroft Hospice start to fund an endowment through philanthropy (next week I’ll share more about […]

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rainy day

The rainy day fund -the right level of charity reserves

The right level of charity reserves is an important debate and pertinent for the beginning of 2021 for obvious reasons. Our 2020 Benchmarking study asked respondents how many months’ running costs they had in reserve*.  The average number of months was 5.5. I wonder what the figure will be for the end of 2020 and again at the end of 2021? *please note, these were pre-pandemic figures and that most respondents were charities with an annual turnover of £1m plus   Best practice It is […]

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