The popularity contest, how to fundraise for an unpopular cause

Last summer, we sent a survey to our lovely newseltter subscribers and asked if there were any topics you’d like us to cover.  One reader asked, ‘How do I fundraise for an unpopular cause’.   Several months on, I’m now getting around to writing a response.  I hope it’s still relevant and useful.   There is a narrative which persists across most non-profits I have worked in.  I’m going to hazard a guess it is heard in every single charity.  It goes something like this: […]

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Trust fundraising to ease cash flow

In trust fundraising circles, I can see why many professionals would deem the idea of using trust fundraising to ease cash flow as misleading / unhelpful clickbait.  The truth is, there are no quick wins out there.  Low hanging fruit (a phrase I hate because it makes me think of testicles) is not a thing.   Successful fundraising (not just trust fundraising) never happens in the zone of panic or timescale-related desperation.       That said, there are times when charities and non-profits need […]

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