Glossary

A donor who has made a gift but not in the last two years

A donor who has made a gift in the last two years

An independent organisation set up to regulate fundraising in the UK, funded through an annual fee to large charities They host the Fundraising Codes of Practice and the (controversial) Fundraising Preference Service…”

“A description of the change which is anticipated based on specific interventions / activities and almost always informed by evidence.”

“the act of speaking with intended beneficiaries about a proposed project / service to determine that it’s a) wanted / needed and b) the best way to solve a problem faced by a specific community.”

“the involvement of beneficiaries in the design and / or deliver of a product or service.”

“the things which have actually happened to a person giving them specific understand of a situation (which those without first hand experience would not have)” In the context of trust fundraising, it’s important to consider whether the projects / services / solutions you’re describing have been influenced at all with people who have lived experience. …

‘The act of sending funding applications in bulk to EVERY trust you can regardless of whether or not you’re a good prospect for them’  The fundraising code of conduct describes this practice as ‘mass mailing’.

A group of prospects or donors looked after by one fundraiser Your allocation size will depend upon how much time you have available for major gifts fundraising and the total gift potential of all of the prospects you’re working with.  E.g. a Trust Fundraiser working full time with donors making an annual gift of £500…

“A document which sets out the problem a specific charity (or project) seeks to solve, the proposed solution and costs”. The Case for Support is not an external document, nor is it a one size fits all piece of communication to be shared in its original format, rather it is a template from which external…