Mission / Purpose / Aims

“a formal summary of the aims and values of an organisation” “a purpose or intention” I like to think of this as your why.  The reason you exist. E.g.

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“a formal summary of the aims and values of an organisation”

“a purpose or intention”

I like to think of this as your why.  The reason you exist. E.g.

  • “Our mission is to prevent the imminent extinction of the African Black Rhino”
  • “Our aim is to provide high quality care for 6,000 local people living with life limiting illnesses and their families each year.”

Interested in organising your charity more efficiently for the long term?

Tony can help you to set up a budget, manage your cashflow and design an income generation strategy which serves those who rely on you.

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Email tony@larkowl.uk to arrange a friendly conversation.