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Trust fundraising success rates

Trust fundraising success rates

BONUS data on trust fundraising success rates  I have the conversation about ‘hit rates for charitable trusts’ (aka how many applications you have to send in order to get a gift) frequently.  Trust fundraising is one of my specialisms and I spend a lot of time in this world. Alongside the official benchmarking questionnaire (you can download the report here.), ...
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21st century challenges for achieving a high ROI in fundraising

21st century challenges for achieving a high ROI in fundraising

Why achieving a good ROI in your fundraising is harder than it used to be I talk to other fundraisers a lot.  We all talk to each other a lot.  The general consensus from those on the ground doing the work is that fundraising is getting harder and that achieving a high ROI is more challenging than it used to ...
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Fundraising, ROI and the mother of all health warnings...

Fundraising, ROI and the mother of all health warnings…

Why for many, data around fundraising and ROI (Return on Investment) is thoroughly unpalatable…. When discussing a possible fundraising benchmarking project with my peers, it was clear that many people did not want to engage at all. Maybe they had been burned before by well-meaning but misinformed leaders who had set them an unrealistic target based on an idea of ...
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Stewardship for the Self

Stewardship for the Self

I started my Bullet Journaling obsession about two years ago when I was relatively fresh into freelancing and was on a personal development mission.  One of the many podcasts I was listening to at the time caught my attention. The woman sounded so incredibly together, organised and focused; from her morning routine to her diet to her daily habits around ...
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The courage to call ahead - how to make connections with trusts and foundations

The courage to call ahead – how to make connections with trusts and foundations

How to make connections with Trusts and Foundations through phone calls This is a re-hash of a previous blog, with some bonus controversial classic Caroline style opinions thrown in (enjoy!). Calling trusts in advance of making an application is a topic I’ve seen popping up more on fundraising forums and one I’m keen to highlight, because in my experience, it’s ...
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