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Red, amber, green, your guide to approaching a charitable trust for the first time

Red, amber, green, your guide to approaching a charitable trust for the first time

I’m delighted to share a simple trust fundraising traffic light system with you which is designed to show you when to go for it and when to hold back when it comes to approaching a charitable trust for the first time. This checklist is especially helpful for charitable trusts who do not have their own website and who publish only ...
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How to set a fundraising target

How to set a fundraising target

It has come to my attention that some fundraisers don’t know how to set a fundraising target.  Or maybe they do, but for whatever reason, they prefer the ‘back of a fag packet / finger in the wind’ approach. I don’t know why people do this.  It’s certainly the quicker option. Maybe they feel that time spent reflecting on the ...
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Rejection in fundraising, why hearing 'no' is a blessing...

Rejection in fundraising, why hearing ‘no’ is a blessing…

Rejection in fundraising is common across all types of fundraising and is something even the very best, most experienced fundraisers deal with regularly.  There are many reasons though why hearing ‘no’ is actually a blessing. Following my recent post on fundraising KPI’s, many of you got in touch to say how much you enjoyed my theory on being rejection in ...
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juggling all the things including trust fundraising

Trust fundraising while spinning a thousand plates

Many of my clients are small and medium sized charities and non-profits.  The smallest of these have no staff and trustees / directors who are doing the operational work alongside strategic governance.  The juggle is real.  The struggle is real.  Many feel like they’re trust fundraising while spinning a thousand plates. For charities with one to a handful of employees, ...
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Managing a trust fundraiser

Trust fundraising targets, KPI’s and expectations

It can be argued that fundraisers are the easiest people to performance manage because the metrics  (or metric) you use to measure them are black and white. How much money have they raised? Having been a fundraiser for many years, I would argue that using this metric alone can be misleading and was keen to express the danger of citing ...
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Trust fundraising to ease cash flow

Trust fundraising to ease cash flow

In trust fundraising circles, I can see why many professionals would deem the idea of using trust fundraising to ease cash flow as misleading / unhelpful clickbait.  The truth is, there are no quick wins out there.  Low hanging fruit (a phrase I hate because it makes me think of testicles) is not a thing. Successful fundraising (not just trust ...
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Personal development for fundraisers on a budget

Personal development for fundraisers on a budget

Fundraisers are often as ambitious as they are frugal and as such I’ve put together five top tips for conducting your own personal development on an absolute shoestring. 1. Join fundraising communities: from the incredibly active ‘Fundraising Chat’ on Facebook – where people are talking everything from event venue recommendations to posting relevant fundraising news – to the free, quarterly ...
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How to improve your writing for charitable trusts

How to improve your writing for charitable trusts

Early on in my career, I had the most incredible boss and mentor.  Amongst her many positive qualities, she was a stickler for jargon.  Being quite new into our charity. she noticed that we were guilty of more than our fair share of unnecessary ‘management speak’ and made it her mission to improve our writing for charitable trusts. As well ...
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We need to talk about The Archers...

We need to talk about The Archers…

The Ambridge Conservation Trust, rewilding, a lack of partnership working and why Peggy has probably received some poor advice…. I am sat here opposite my darling partner (in life and work) quietly blogging about The Archers, specifically, the Ambridge Conservation Trust. He hates The Archers about as much as I love it.  For me, it delivers a brief window of ...
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