data numbers

How to use fundraising ROI data

It is really important to know how to use fundraising ROI data.  It can be a blessing or a curse depending on how you engage with it. The figures in our 2019 Fundraising Benchmarking study and in our soon to be released 2020 version whilst interesting, cannot be used in isolation to make a case for investing / not investing ...
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books and a pen

Is trust fundraising really worth the effort?

This is a guest post by Alicia Grainger and was originally published on her own blog. As a consultant I’m often asked what kind of return on investment you get from trust fundraising and whether it’s really worth the effort.  Particularly if you’re at the beginning of your fundraising journey, trust fundraising can seem like a lot of effort.  The ...
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Liz Griffiths

Core trust fundraising principles (pandemic proof best practice for charities of all sizes)

This is a guest blog from Liz Griffiths, Head of Trust Fundraising at homelessness charity, SPEAR We all know the recent pandemic has had a massive impact on fundraising. Now more than ever, fundraisers are under pressure to keep essential services afloat. But while the world around us has changed, Trust Fundraising has not. Wherever and whenever you work, you ...
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Return on investment in high value fundraising

Return on investment in high value fundraising

This is an updated version of a post which originally appeared on the blog of my good pals at Money Tree Fundraising. Pound for pound, return on investment figures differ depending on the type of fundraising you’re doing and tend to be higher for trusts and foundations, major gifts, grants and capital appeals (what I define as ‘high value fundraising’ or ...
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Five common trust fundraising fails (and how to avoid them)

Five common trust fundraising fails (and how to avoid them)

Here are five common trust fundraising fails I recommend you DON’T incorporate into your trust fundraising practice.  Ever! Spraying and praying Spraying and praying is the practice of sending out a huge volume of applications to all and sundry. Those who do it (I guess) believe that it is cost effective in the same way that a friend of mine ...
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weddings boots bouquet

Trust fundraising, weddings and wet weather

I was in need of some motivation the other day (and by motivation I mean ‘a kick up the arse’). A long walk and a couple of episodes of Rachel Hollis’ RISE podcast did the trick, and so far it’s been a super productive week. Amongst other topics, Rachel was talking about preparing for your worst-case scenario when planning ahead.  ...
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coffee with friends

Quality not quantity

Trust fundraising and donor allocations Back in February I presented at Fundraising Everywhere as part of their monthly webinar series for members. After the training, I hung around in the chatbox with a couple of participants.  Huge thanks to Rebecca and Helen for such an interesting conversation and for inspiring this post about donor allocations. How many prospects make the ...
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The popularity contest, how to fundraise for an unpopular cause

The popularity contest, how to fundraise for an unpopular cause

Last summer, we sent a survey to our audience and asked if there were any topics you’d like us to cover.  One reader asked, ‘How do I fundraise for an unpopular cause’. Several months on, I’m now getting around to writing a response. There is a narrative which persists across most non-profits I have worked in.  I’m going to hazard ...
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Fundraising Benchmarking 2020

Fundraising Benchmarking 2020

Back in 2017 I had the brilliant idea of updating the Fundratios 2013 report, undertaking a new round of analysis on ROI fundraising benchmarking figures. In 2019, we launched the findings, and to date around 400 people have downloaded the study which remains the only UK Fundraising ROI benchmarking study which is both free to participate in and free to ...
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