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What an ambitious income generation strategy ACTUALLY looks like

Hands up if you’ve ever heard charities talking about having: “an ambitious income generation strategy” “an innovative and diverse fundraising portfolio” “forward thinking, donor focused supporter journeys” And then continuing to do everything exactly the same? Short term Organisation centric copy Same old, same old… Modern fundraising is problematic because it is vulnerable to (amongst other things): economic events, (which ...
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Charities and profit first

I’ve been thinking a lot recently about charities and profit first (I’ll explain what I mean by that later), sustainability and the pressure which has been placed on fundraisers during the past year. When income no longer matches expenditure, how should charities react?   By forcing an unachievable target on their fundraisers?   Or by adjusting expenditure?   I have ...
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What is a Case for Support?

What is a Case for Support?

Fundraising, like every profession is FULL of its own special brand of jargon.  Cultivation, stewardship, solicitation…. the list goes on. ‘Case for Support’ is a phrase which gets a lot of airtime but conversely, is also one which generates a lot of confusion.   So, what is a Case for Support? Put simply a Case for Support is: A written ...
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Defining a major gift for your charity

Defining a major gift for your charity

Last week, we looked at the broad definition of a major gift.  This week’s article will give you some practical tips on defining a major gift for your charity and helping you to work out how much time you have available to do this (time consuming yet rewarding) work. It’s different for every charity and the amount of resource you ...
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What is a major gift?

It’s a key focus area for many a fundraising mix, but for those new to the idea, what is a major gift? And if you’re contemplating major donor fundraising for the first time, then how do you define a major gift against the unique backdrop of your own charity which will have its own set of circumstances and caveats to ...
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Less is more: building the best audience, not the biggest

Less is more: building the best audience, not the biggest

Guest post by Clair Wellsbury-Nye We travel now to a time beyond pandemics and lockdowns, when a busy town centre was normal, not a nightmare… You’re in a busy shopping centre, handing out flyers for a show your band is playing at a nearby bar that evening. To encourage people to come along, the flyers offer free beer. Showtime arrives, ...
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How to respond when you’ve been given a ridiculous fundraising target

Ridiculous fundraising targets seem to be a bit of a theme for 2021.  In our annual community survey, we asked you all: What is your biggest challenge at the moment? and What topics would you like us to cover in the Nest Egg in 2021? We’re grateful for the detail and honesty with which you answered. There were a wide ...
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How are you doing?

Last week I spent an afternoon delving into responses from our annual community survey.  We’ve done the survey a couple of times now.  It’s important to check that we’re on the right path with our weekly content and that our articles are a source of inspiration and practical help. As well as asking you all about your work, your roles ...
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rainy day

The rainy day fund -the right level of charity reserves

The right level of charity reserves is an important debate and pertinent for the beginning of 2021 for obvious reasons. Our 2020 Benchmarking study asked respondents how many months’ running costs they had in reserve*.  The average number of months was 5.5. I wonder what the figure will be for the end of 2020 and again at the end of ...
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