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books and a pen

Is trust fundraising really worth the effort?

This is a guest post by Alicia Grainger and was originally published on her own blog. As a consultant I’m often asked what kind of return on investment you get from trust fundraising and whether it’s really worth the effort.  Particularly if you’re at the beginning of your fundraising journey, trust fundraising can seem like a lot of effort.  The ...
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Liz Griffiths

Core trust fundraising principles (pandemic proof best practice for charities of all sizes)

This is a guest blog from Liz Griffiths, Head of Trust Fundraising at homelessness charity, SPEAR We all know the recent pandemic has had a massive impact on fundraising. Now more than ever, fundraisers are under pressure to keep essential services afloat. But while the world around us has changed, Trust Fundraising has not. Wherever and whenever you work, you ...
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eggs in a basket

Return on investment in high value fundraising

This is an updated version of a post which originally appeared on the blog of my good pals at Money Tree Fundraising. Pound for pound, return on investment figures differ depending on the type of fundraising you’re doing and tend to be higher for trusts and foundations, major gifts, grants and capital appeals (what I define as ‘high value fundraising’ or ...
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Reset, refreshed and raring to go

Reset, refreshed and raring to go

I’ve just had a three-week break following a relentless, yet deeply satisfying seven month working period. I started taking the summer holidays off in 2015 when I discovered that parents of children under 18 are entitled to a certain amount of unpaid leave each year.  In 2015 and 2016 I was still employed so saved hard to enable me to ...
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Five common trust fundraising fails (and how to avoid them)

Five common trust fundraising fails (and how to avoid them)

Here are five common trust fundraising fails I recommend you DON’T incorporate into your trust fundraising practice.  Ever! Spraying and praying Spraying and praying is the practice of sending out a huge volume of applications to all and sundry. Those who do it (I guess) believe that it is cost effective in the same way that a friend of mine ...
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weddings boots bouquet

Trust fundraising, weddings and wet weather

I was in need of some motivation the other day (and by motivation I mean ‘a kick up the arse’). A long walk and a couple of episodes of Rachel Hollis’ RISE podcast did the trick, and so far it’s been a super productive week. Amongst other topics, Rachel was talking about preparing for your worst-case scenario when planning ahead.  ...
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coffee with friends

Quality not quantity

Trust fundraising and donor allocations Back in February I presented at Fundraising Everywhere as part of their monthly webinar series for members. After the training, I hung around in the chatbox with a couple of participants.  Huge thanks to Rebecca and Helen for such an interesting conversation and for inspiring this post about donor allocations. How many prospects make the ...
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My inappropriate crush (and some AMAZING legacy fundraising tips)

Confession time.  I have an epic crush on legacy fundraising guru Richard Radcliffe. Not sure this is news as a) I have talked about it before and b) it’s unlikely that given the state of the world at the moment anyone actually cares. For those of you who know, have met or who have come across Richard and his teachings ...
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The future of community fundraising

The future of community fundraising

This week’s article is by the brilliant Nikki Bell.  It BLEW my mind when I first read it.  I’ve shared it with many clients during the past year and have used Nikki’s wisdom to influence strategy recommendations. I want to reshape the way we approach community fundraising. I want to develop community fundraising from a separate entity within a fundraising ...
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