As fundraising consultants, the first question we get asked by potential clients is 'how much money can you make me?'

In 2019, we undertook some of our own research into the return on investment for different types of fundraising, to help us understand more clearly 'what good looks like'. We repeated the study in 2020 and again in 2021.

Although the data we gathered doesn't tell the full story, it can help us to begin conversations with colleagues about the expectations, targets and aspirations we set within our own organisations.

Download (for free!) our 2021 Fundraising ROI benchmarking report below.