Benchmarking

As fundraising consultants, the first question we get asked by potential clients is ‘how much money can you make me?’

Our response is usually rooted in our own achievements, recent hit rate and a little about the organisational contexts relevant to those with whom we’ve been working.

In 2018, we undertook some of our own research to help us understand more clearly what ‘good looks like’, recognising the lack of up to date, easily accessible benchmarking data for charities of all sizes. We repeated the research project in 2020.

Monitoring the return on investment for different types of fundraising can help us to begin conversations with colleagues about expectations, targets and the aspirations we set within our own organisations.

Below you can download (for free!) our UK Fundraising Benchmarking Reports. We recommend that they are read together, for the fullest picture and most useful information.